With the development of artificial intelligence (AI), the gaming market will be also changed drastically and affect the consumers. Since game developers are now leveraging the capabilities of AI to make games even more interesting and better to play, the need for video games should and will increase.
Ways AI is influencing the future of gaming include the ability to vary and respond to the playing conditions. Based on the analysis of player actions, AI, aspires to the adaptation of the game difficulty, enemies, and level in real-time in order to deliver customized challenges to players. Not only does this increase fun and interest, but it also increases the value of game plays and encourages the players to spend money on game purchases.
In addition, such components as aia* virtual assistants and NPCs in the video games have become more and more realistic, which also enriches narrative and immersion. It means that these characters can be programmed to be more life-like, helpful, empathetic, and intelligent, as they can use natural language processing when it comes to basic interactions with players and can provide services like advice, company, and text-based conversations. With the increase in technological development of AI one can expect virtual characters to be even more life like and therefore distinction between virtual and human would become an issue of perceived reality.
Moreover, it has been adopted as an important tool in the advancement of various aspects of game development. This way, machine learning algorithms can be applied to the process of creating video games and help in optimizing them as they can, for instance, create assets, design levels, or even find and fix bugs within the game on their own. This also helps lowering the development time and costs; therefore indie developers and up-coming studios can create qualitatively good games even with only a limited budget, thus offering richer game portfolio to the consumer market and encouraging more innovation within the industry.
In addition, the AI in decision making about individual players and using people’s data for targeted advertising for the game publisher are also advantageous. AI means that the statistics contained in the player’s profile can be analyzed for patterns and used to anticipate the player’s behavior; games and additional in-game purchases can be recommended in order to increase the market and revenues.
Thus, the extensive application of AI for video game purposes presents a broad array of opportunities for enhancing player experiences, boosting the novelty and growth of the video game industry. Thus the future of gaming industry will be big and brighter with the advance of AI technology and all players, developers and investors should tap into this arena.
