There is an apparent crisis in the mobile gaming segment according to a recent report conducted by the market analysis company Atomik Research on behalf of SuperScale. The study suggests that about 8 out of every 10 mobile games will have dropped down in the market, three years after their debut. This is an alarming number, showing the intrinsic problems with playable devices that exist nowadays.
The survey was dubbed as “Good games do not die” and interviewed more than 500 developers across the US and UK, with the results confirming the poor outlook of the mobile gaming sector. Statistics indicate that as many as 43% of the games do not make it to the stage of actual commercialization, but remain abandoned at an early stage of development process. Although 76 percent of games made peak revenues within one year, only 4 % do so in the second year.
Secondly, it showed that almost half of the developers apply live content, but more than a third of developers don’t release supplement updaters once within every year, thus, just 5% remain supported for up to seven years since release. Despite the failure statistic for new gaming ventures being very high, around 78%, most of these professionals are eager to engage with fresh ideas. More than one-third of participants noted “uncertainty in the industry” as an obstacle towards producing novel mobile gaming experience whereas 30 % contends that the current market is just too competitive to realize a decent prospect for achievement. The same can be said about the current state of affairs as most studios have had to opt for layoffs, downsizing, and cutting their budgets among other options.
Ivan Trancik, CEO of SuperScale, noted that the gaming industry faces a very hard time with worse results for the companies centered on mobile games. To this effect, he added that “the findings in ‘white paper – Good Games Don’t Die’ acts as alarm signs to the industry and an inspirations with usable data on how the money can be obtained by increasing return for old and fresh game product”.
